Audit
What it is: One full audit run over a site — every page we crawl in one go.
When it counts: When an audit run starts — a failed crawl that never starts is not billed.
Free: 1 · Starter: 10 · Pro: 30 · Agency: 45
Pricing
Every limit, explained.
We sell you a monthly allowance of checks. Here is what one of each costs you — and what happens when you run out.
Audit page
What it is: One page inside an audit run — the crawl budget per audit.
When it counts: For every URL crawled inside a run, up to your per-audit page budget.
Free: 100 · Starter: 1,000 · Pro: 3,000 · Agency: 5,000
Tracked keyword
What it is: One keyword you keep watching on a site.
When it counts: While the keyword stays on your tracked list — it counts against the cap, not per check.
Free: 25 · Starter: 250 · Pro: 1,000 · Agency: 2,000
Rank check
What it is: One SERP fetch for one tracked keyword.
When it counts: Every scheduled or manual rank refresh, cached or fresh.
Free: 125 · Starter: 1,250 · Pro: 4,500 · Agency: 10,000
Keyword lookup
What it is: One site-keyword discovery request or one read from the full keyword-research panel.
When it counts: One per keyword on metrics, overview, and trends lookups; one per competitor domain on a keyword-gap run. Cache hits still count.
Free: 5 · Starter: 20 · Pro: 50 · Agency: 100
Backlink row
What it is: One row on the backlink list for a site.
When it counts: Per row returned on a backlinks page read, including refreshes.
Free: 0 · Starter: 0 · Pro: 10,000 · Agency: 100,000
AI summary
What it is: One Claude-written plain-language summary of the fix-now list.
When it counts: When you request a report summary — and for each fresh AI keyword-clustering pass. Rerunning the identical cluster input is a free read.
Free: 3 · Starter: 20 · Pro: 100 · Agency: 500
Competitor lookup
What it is: One competitor list or intersection call from the competitors panel.
When it counts: Per competitor list or intersection request from the competitors panel.
Free: 0 · Starter: 0 · Pro: 0 · Agency: 500
AI mention check
What it is: One saved question, checked across the main AI chat answers for a mention of your site.
When it counts: Each time a saved question is checked across the AI answer surfaces.
Free: 0 · Starter: 0 · Pro: 0 · Agency: 30
Local listing check
What it is: One combined look at your business listing, reviews, and questions.
When it counts: Each refresh of the combined listing, reviews, and Q&A snapshot.
Free: 0 · Starter: 0 · Pro: 30 · Agency: 60
Brand mention scan
What it is: One confirmed on-demand scan for 1 brand query.
When it counts: It counts when the scan starts. Successful empty scans and retained partial results stay consumed; mention rows are never borrowed from another account's cache.
Refund rule: One unit returns only when mention search fails before any row is retained. Successful empty and partial scans stay consumed.
When you need more: Catalog options: a recurring +60 add-on at $19/month or a +40 pack at $29. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 0 · Agency: 20
Link Intelligence check
What it is: One deep backlink check, or one competitor leg in a link-gap run with up to 3 legs.
When it counts: Vendor-cache hits, non-empty successes, and empty successes count.
Refund rule: Only a failed provider leg with no retained rows returns its unit, exactly once.
When you need more: Catalog option: a +50 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 25 · Agency: 80
Review Intelligence sync
What it is: One confirmed sync across up to 3 selected, configured review sources.
When it counts: A successful response with no new reviews counts. AI-theme failure after reviews land also stays consumed.
Refund rule: One unit returns exactly once only when every requested source ends in provider error and no review is retained.
When you need more: Catalog option: a +50 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 10 · Agency: 50
Traffic Insights snapshot
What it is: One target-domain snapshot covering 3 provider operations: overview, geography, and history.
When it counts: The confirmed snapshot counts, including vendor-cache hits.
Refund rule: One unit returns exactly once only when every provider operation fails and no usable estimate is retained.
When you need more: Catalog option: a +100 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 5 · Pro: 25 · Agency: 80
Keyword trend exploration
What it is: One confirmed exploration for up to 5 keywords, covering up to 2 provider tasks.
When it counts: Vendor-cache hits count. Reopening an already stored run is a free read.
Refund rule: One unit returns exactly once only after provider failure with no retained series; successful empty, sparse, or flat observations stay consumed.
When you need more: Catalog option: a +200 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 10 · Pro: 40 · Agency: 80
Keyword cluster run
What it is: One stored-SERP overlap pass across the eligible tracked keywords for a site.
When it counts: It counts after readiness passes and the run starts. A blocked preview and reopening a stored run are free.
Free: 0 · Starter: 0 · Pro: 4 · Agency: 20
Cannibalization report
What it is: One report over stored Search Console query-and-page rows.
When it counts: It counts only after stored evidence is ready; a no-data refusal does not use a unit.
Free: 0 · Starter: 4 · Pro: 20 · Agency: 100
Alternative-engine check
What it is: One Bing, YouTube, or Amazon rank check for one tracked keyword.
When it counts: Each scheduled or manual check counts, including cache-served results.
When you need more: Catalog option: a +500 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 20 · Agency: 240
Toxic-link review
What it is: One toxicity pass and user-reviewed disavow-file build over stored backlink rows.
When it counts: Each new review uses one unit; reopening stored results is a free read.
When you need more: Catalog option: a +10 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 1 · Agency: 12
Internal-link suggestion run
What it is: One suggestion pass over a recent stored content inventory and Search Console evidence.
When it counts: Each new run counts once; viewing or exporting stored suggestions does not.
Free: 0 · Starter: 0 · Pro: 4 · Agency: 25
Content brief
What it is: One evidence-backed brief for a tracked keyword, including its stored SERP and bounded page corpus.
When it counts: A run costs one brief unit whether its SERP is stored or refreshed; reopening the saved brief is free.
When you need more: Catalog option: a +10 one-time pack at $29. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 0 · Agency: 8
Local geogrid scan
What it is: One local-pack grid across every coordinate in the chosen grid.
When it counts: A scan with at least one usable cell counts; an all-cell failure returns the unit.
When you need more: Catalog option: a +10 one-time pack at $19. Check live availability before purchase. Sign up to check availability
Free: 0 · Starter: 0 · Pro: 0 · Agency: 6
Schema generation
What it is: One evidence-backed JSON-LD generation for a supported schema type.
When it counts: Each new generation counts once; copying or downloading saved markup does not.
Free: 0 · Starter: 5 · Pro: 10 · Agency: 60
Structural plan limits
These are live-count ceilings, not monthly usage. Creating or keeping an item uses a slot; there is no credit pack or vendor charge.
| What you get | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Active alert rules | 0 | 2 | 10 | 50 |
| Alternative-engine keyword slots | 0 | 0 | 5 | 30 |
| Scheduled client reports | 0 | 0 | 0 | 20 |
| Active client portal links | 0 | 0 | 0 | 25 |
When you hit a limit
1
Heads up early
The app warns you before you hit a cap so nothing is a surprise.
2
Work stops counting
New requests hard-stop at the cap. Nothing is billed after the ceiling.
3
Three ways out
Wait for the monthly reset, buy a credit pack, or upgrade — your call.
Credit packs
Top up your monthly allowance without changing plan.
Catalog prices are shown for reference. Product availability is checked after sign-in.
Keyword lookups
+80 keyword lookups on top of your plan allowance.
One-time · $19
Sign up to check availabilityAI visibility checks
+20 ai visibility checks on top of your plan allowance.
One-time · $49
Sign up to check availabilityContent Intelligence analyses
+20 content intelligence analyses on top of your plan allowance.
One-time · $19
Sign up to check availabilityLocal listing checks
+100 local listing checks on top of your plan allowance.
One-time · $19
Sign up to check availabilityBrand mention scans
+40 brand mention scans on top of your plan allowance.
One-time · $29
Sign up to check availabilityLink Intelligence checks
+50 link intelligence checks on top of your plan allowance.
One-time · $19
Sign up to check availabilityReview Intelligence syncs
+50 review intelligence syncs on top of your plan allowance.
One-time · $19
Sign up to check availabilityTraffic Insights snapshots
+100 traffic insights snapshots on top of your plan allowance.
One-time · $19
Sign up to check availabilityKeyword trend explorations
+200 keyword trend explorations on top of your plan allowance.
One-time · $19
Sign up to check availabilityContent briefs
+10 content briefs on top of your plan allowance.
One-time · $29
Sign up to check availabilityLocal geogrid scans
+10 local geogrid scans on top of your plan allowance.
One-time · $19
Sign up to check availabilityToxic-link reviews
+10 toxic-link reviews on top of your plan allowance.
One-time · $19
Sign up to check availabilityAlternative-engine rank checks
+500 alternative-engine rank checks on top of your plan allowance.
One-time · $19
Sign up to check availabilityAI Assistant messages
+100 ai assistant messages on top of your plan allowance.
One-time · $19
Sign up to check availabilityThe honest bits
- Cached results still count. Caching keeps our vendor costs down; a check is still a check.
- Reopening a stored result is a free read. Starting new provider work is a new metered request.
- Refunds happen automatically only at the exact no-result failure boundary shown above; partial and successful empty work stays consumed.
- At a cap, choose the listed pack, the optional Brand Radar add-on, an upgrade, or the next monthly reset. Nothing runs past the cap without confirmation.
- Annual billing is 20% below twelve monthly payments.
- Keyword Intelligence math: a gap run uses 1 lookup per competitor, up to 3; overview and trends use 1 per keyword; clustering uses 1 AI summary, while an identical stored repeat costs 0 extra units.
- Self-hosting is free forever — bring your own vendor API keys and these caps don't apply.
- Cancel from the billing page — no calls, no retention gauntlet.