Compare competitor content portfolios

Competitor Content lets an Agency account maintain confirmed public competitor origins and compare a bounded set of their pages with one owned URL. The result reports measurable differences, confidence, and source evidence without copying private content or predicting a ranking win.

Before you start

• An Agency account, an added site, and an owned public page.
• At least one confirmed public competitor profile relevant to the comparison.

Follow these steps

1. 1

   Open Competitor Content

   Choose a site, open Content, and select Competitors. This portfolio is separate from the organic competitor overview, though suggestions can help you confirm a domain.

2. 2

   Confirm the portfolio

   Accept a relevant suggestion or add a public competitor origin manually. Archive profiles you no longer want in new runs without rewriting completed evidence.

3. 3

   Define the comparison

   Select active competitors, enter the owned URL, add an optional target keyword, and choose the bounded page request. Off-origin or unsafe URLs are refused.

4. 4

   Review and start

   Read the disclosure for selected competitors and requested pages, then confirm. The server reserves one competitor-content run before it starts public-page collection.

5. 5

   Inspect differences

   Review page facts, topic and schema differences, opportunity types, confidence, citations, and partial-domain warnings. Use the evidence to form a hypothesis, not to clone a competitor.

What you get

• A reusable portfolio of confirmed public competitor origins.
• Owned-versus-competitor page differences with bounded source snippets.
• Evidence-backed opportunity labels with visible confidence and partial states.

Common questions

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