Confirmed rank alerts

A drop only becomes an alert after we observe it twice. That keeps noisy one-off movements out of your inbox.

How a change becomes confirmed

1. A scheduled rank check finds that one of your top keywords fell by several positions.
2. We run one fresh second observation for the same keyword in the same market — never a cached result.
3. The second observation still shows the drop? Then it is a confirmed rank change, and only then do we alert you.

Volatile and unconfirmed changes

• Volatile — the second observation shows the keyword recovered. We keep the record as history and send nothing.
• Unconfirmed — we could not complete the second observation (monthly allowance exhausted, or the provider failed). It stays informational and never alerts.

All three outcomes remain visible next to the keyword's rank history, so nothing is hidden.

Observation labels

Every entry states exactly what we observed and when:

• Market — the country, language, and device the observation used.
• Window — the time of the first and the second observation.
• Freshness of the observation — how current the data is. A stale observation is labeled as stale, never presented as real-time.
• Source — which provider surface produced the observation.

Where alerts go

A confirmed rank change appears in Next Actions with a direct link to the keyword's drop record. Dismiss or reopen it there — every decision is kept in the history.

Reading is free

Opening the alert list, a drop record, or the history reads stored data only. A read never triggers a fresh SERP request and never consumes a unit from your plan.

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