Research and tracking
Keyword Intelligence
Gap, overview, trends, and clustering — what each check costs and what the labels mean.
Keyword Intelligence
Keyword Intelligence is the workspace for keyword gaps, overviews, trends, and AI clustering. It is available on Pro and Agency plans.
What each check costs
- Gap — compares your domain against competitors. One
keyword_lookupsunit per competitor in the comparison (duplicates are removed first). - Overview — one
keyword_lookupsunit per keyword you look up. - Trends — one
keyword_lookupsunit per keyword.
A result served from cache still counts as one unit. Caching keeps vendor costs (and your price) down; a check is still a check.
Reading the labels
Every number carries a label saying where it came from:
- Estimate — derived by simple arithmetic from provider data, such as a trend line computed from monthly volumes.
- Provider observation — a value the data provider reported; we display it as received.
- AI interpretation — produced by an AI step, such as cluster names. Treat it as a suggestion, not a measurement.
Clustering
Clustering groups a keyword list into topics with one AI step. One clustering run uses one ai_summaries unit; rerunning the identical list returns the stored result for free.
When keyword lookups run out
The keywords-1k credit pack adds 80 keyword_lookups for $19, one-time. It tops up gap, overview, and trends reads after your monthly allowance is spent — see Plans, limits & credits.
From clusters to work
Accept a cluster and it routes onward — into a Content Intelligence brief or into your SEO work, following the route suggested on the cluster. Dismissing records the decision and changes nothing else. Every decision is kept.