Audits and reports
Next Actions
One prioritized list of what to do next, with a full decision history.
Next Actions
Next Actions gathers everything worth doing into one prioritized list per site. No hunting through separate reports.
Where items come from
- Audit findings from your latest finished audit (Fix now and Watch).
- Confirmed rank changes from your tracked keywords.
- Search Console and analytics declines.
- Content recommendations and citation gaps from Content Intelligence.
- Accepted signals from Audience Research.
How the list is ordered
The order is deterministic — the same evidence always produces the same list, and there is no hidden score. We sort by severity, then first-party impact, then confidence (high / medium / low), then how many pages are affected, then effort, then the newest observation; ties break on a stable identifier so the order never jumps.
Deciding on an item
Four verbs: Plan, Dismiss, Complete, Reopen. Every decision is appended to the item's history — nothing is overwritten or deleted.
Dismissing a finding never edits the audit
Dismiss an audit finding as a false positive and it leaves the list. The audit report itself stays untouched — the finding remains in the report exactly as observed.
Retest
Retest exists for audit findings only. It shows a spend preview first; running it uses one audit from your monthly allowance, the same as starting an audit yourself.
Reads are free
Opening the list or an item's history reads stored data only. It never calls a provider and never consumes a unit.